---
title: Coupons
label: Coupons
order: 25
desc: Run promotions and drive more sales with custom coupons. Offer discounts, target the right customers, and track every redemption.
keywords: coupons, discounts, promotions, promo codes, marketing, first-time customers
---

Run promotions and drive more sales with coupons. For every marketing campaign,
nailing the message through visuals is only half the job. You also need to give
customers a reason to act, and a coupon is that reason. With custom coupons,
customers get a discount, and you can see exactly how many people used it, limit
it to first-time customers, or require a minimum spend.

Use cases:

- **Discounts**: give customers a percentage or fixed amount off to turn interest into a booking.
- **Usage tracking**: see how many people redeemed each coupon to measure what a campaign actually drove.
- **First-time customers only**: restrict a coupon to new customers to win their first booking.
- **Spending thresholds**: require a minimum spend before a coupon applies, so discounts lift larger orders.