---
title: Email marketing
label: Email marketing
order: 20
desc: Build a campaign in minutes, promote off-peak hours and events, and turn one-time visitors into regulars.
keywords: email marketing, email blast, campaigns, newsletters, promotions
---

Bring customers back with one send. Build a campaign in minutes, promote
off-peak hours and special events, and turn one-time visitors into regulars.

Use cases:

- **Promotions**: fill off-peak hours with limited-time discounts and special offers.
- **New classes**: announce new classes and clinics to drive early sign-ups.
- **Win-back**: re-engage customers who haven't booked in a while.

<LightDarkImage
  srcLight="/images/guides/email-blast.png"
  srcDark="/images/guides/email-blast.png"
  alt="The email campaign builder showing the subject line, audience, and editor."
  caption="Build and send a campaign from one screen."
/>

## Send an email blast

1. In the sidebar, open **Email → Email Blast**.
2. Write your **subject line**.
3. Pick your **audience** - for example all customers, members, or non-members.
4. Compose the message in the editor.
5. Send a **test** to yourself first, then **send the campaign**.

This is what the emails would look like.

<LightDarkImage
  srcLight="/images/guides/iphone-email-marketing-email.png"
  srcDark="/images/guides/iphone-email-marketing-email.png"
  alt="A marketing email as it appears in a customer's inbox on mobile."
/>

## Reusable templates

Save time on recurring sends by building templates once:

1. Open **Email → Email Templates**.
2. Create a template for the emails you send often - off-peak promos, event
   announcements, win-back messages.
3. Start future campaigns from a template instead of a blank editor.