---
title: Web analytics
label: Web analytics
order: 40
desc: See what brings customers in - where visitors come from, what they click, and which channels turn into real bookings.
keywords: analytics, web analytics, traffic, marketing performance, reporting
---

See what brings customers in. Track your online presence and the performance of
every ad campaign: where visitors come from, what they click, and which channels
turn into real bookings.

## What you can track

- **Daily page views** and **unique visitors** to your booking site.
- **Tab breakdown**: which parts of your site customers spend time on.
- **Traffic sources**: where visitors come from (Facebook, Instagram, TikTok,
  YouTube, Google, and direct visits), so you can see which channels actually
  drive bookings.

<LightDarkImage
  srcLight="/images/guides/web-analytics.png"
  srcDark="/images/guides/web-analytics.png"
  alt="The web analytics dashboard showing page views, visitors, and traffic sources."
  caption="Traffic and conversions at a glance."
/>

## Open web analytics

In the sidebar under **Analytics**, open **Web**.

<Banner type="info">
  Pair this with the **Bookings** and **Customers** analytics in the same
  **Analytics** section to connect traffic to real revenue. Use what you learn to
  focus your [email campaigns](/guides/growth/email-marketing) on the channels that
  convert.
</Banner>

## Next steps

<GuideCards>
  <GuideCard title="Email marketing" href="/guides/growth/email-marketing">
    Turn what you learn here into campaigns that target the channels and customers
    that actually convert.
  </GuideCard>
</GuideCards>