See what brings customers in. Track your online presence and the performance of every ad campaign: where visitors come from, what they click, and which channels turn into real bookings.
What you can track
- Daily page views and unique visitors to your booking site.
- Tab breakdown: which parts of your site customers spend time on.
- Traffic sources: where visitors come from (Facebook, Instagram, TikTok, YouTube, Google, and direct visits), so you can see which channels actually drive bookings.

Open web analytics
In the sidebar under Analytics, open Web.
Pair this with the Bookings and Customers analytics in the same Analytics section to connect traffic to real revenue. Use what you learn to focus your email campaigns on the channels that convert.